What is the difference between an LLM and generative AI?

An LLM, large language model, is a specific type of AI trained on huge amounts of text to predict and generate language, powering tools like ChatGPT and Gemini. Generative AI is the broader category that includes LLMs alongside models that generate images, audio, video, and code.

Every LLM is a form of generative AI, but not every generative AI tool is an LLM. An image generator like Midjourney is generative AI without being a language model at all.

For SEO and GEO purposes, the LLMs are what matter most, since they are the technology behind the chatbots and AI Overviews that decide whether your written content gets cited.

Our GEO softwarefocuses specifically on how LLMs evaluate written content.