How can I search on ChatGPT?

You search on ChatGPT by turning on its web search feature, available in the app and web interface, then simply asking your question in plain language. ChatGPT will pull relevant current pages and generate an answer with linked citations, rather than a list of results to click through.

This works best for questions with a fairly clear answer, comparisons, or current information like prices and recent news. For deep research across many sources, ChatGPT also offers a dedicated research mode that takes longer but reviews more material before responding.

Results depend heavily on how the question is phrased, so specific, direct questions generally return better sourced answers than vague ones.

Make sure your pages are ready to be one of those citations with GEO software.