What are the 4 types of intent in SEO?

The four types of search intent in SEO are informational, navigational, commercial investigation, and transactional. Informational intent covers searches looking for an answer or explanation, like how something works. Navigational intent means the searcher wants a specific website or page, often typing a brand name directly.

Commercial investigation covers research before a purchase, comparing options or reading reviews. Transactional intent means the searcher is ready to act, buy, sign up, or download something right away.

Matching content to the correct intent matters more than keyword volume alone, since a page built for informational intent rarely converts well against a transactional search, and the reverse is just as true.

Our GEO softwarehelps match each page to the intent it should serve.