What are the 4 types of SEO?

The four types of SEO commonly cited are technical, on page, off page, and local. Technical SEO covers crawlability, site speed, and structured data, the infrastructure that lets search engines read your site at all.

On page SEO covers what is on a specific page: content quality, title tags, headers, and internal linking. Off page SEO covers signals outside your own site, mainly backlinks and brand mentions that build authority. Local SEO focuses on visibility for location based searches, like Google Business Profile optimization.

Different sources sometimes group these slightly differently, but nearly every SEO framework touches all four areas in some form.

Our GEO softwarechecks the technical and on page pieces automatically.