What are the 7 steps to creating a content strategy?

Creating a content strategy typically follows seven steps. First, set clear goals for what the content should achieve. Second, research your audience and their real questions. Third, audit existing content to see what already exists and what is missing.

Fourth, conduct keyword and topic research to find specific opportunities. Fifth, plan a content calendar mapping topics to a publishing schedule. Sixth, produce and publish the content itself. Seventh, measure performance and revise the plan based on what actually works.

Different sources number and group these steps slightly differently, but nearly every credible framework covers the same underlying sequence: plan, research, create, publish, measure.

Our GEO softwareautomates the research, creation, and publishing steps.