What counts as off-page SEO?

Off page SEO counts anything that builds a site's authority and reputation outside its own pages. Backlinks from other credible websites remain the biggest factor, since search engines treat links as a vote of confidence from one site to another.

Brand mentions, even without a link, contribute too, along with reviews on third party platforms, social media activity, and being referenced by other authoritative publications in your industry. Digital PR, guest contributions, and partnerships all fall under this category as ways to earn those mentions.

Off page SEO tends to move slower than on page or technical fixes, since building genuine authority with other sites takes sustained effort rather than a quick edit.

Our generative engine optimization softwarefocuses on the on page and technical work you fully control.