What is keyword research?

Keyword research is the process of finding and analyzing the specific words and questions people type into search engines, then using that data to decide what content a website should create. It typically weighs search volume, competition, and how closely a term matches what a business actually offers.

Good keyword research goes beyond volume alone, since a high volume term with fierce competition or the wrong intent can waste effort. Understanding the intent behind a search, informational, transactional, or otherwise, matters as much as raw traffic numbers.

Tools like Google Keyword Planner, Ahrefs, and Semrush pull this data, though free options exist for smaller sites just getting started.

Our GEO softwareconnects keyword research directly to the content it recommends.