Will ChatGPT replace SEO?

ChatGPT will not replace SEO outright, since even its web search feature depends on crawling and indexing content the same way traditional search engines do. A page that is invisible to crawlers stays invisible to ChatGPT too.

ChatGPT has genuinely pulled some research and question answering behavior away from traditional search, which does reduce clicks for certain query types. But Google Search still handles a far larger volume of total queries, and most users move between multiple tools rather than abandoning search engines entirely.

The safer bet is that ChatGPT adds a new channel worth optimizing for, alongside existing SEO work, rather than eliminating the need for it.

Our GEO softwareoptimizes for both channels at once.